I help smart people make complex things simple

I’m Don Downs. I’ve worked with software teams, and solo professionals to make their tools and messaging easier to understand. Whether it’s editing a screencast or rewriting a homepage, I help my clients communicate clearly and confidently.

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Why clarity matters—especially in tech

Tech tools are often brilliant. But when users get overwhelmed or lost, the value disappears. I bridge that gap—so great products and smart professionals actually get used, understood, and appreciated.

My Background

  • Engineering & Telecom Background
  • SCADA and Software Libraries
  • Customer-facing work and screencast production
  • Messaging and clarity coaching for solopreneurs
  • Creator of onboarding labs, training videos, and support docs

What it's like to work with me

  • I'm friendly
  • I simplify without dumbing things down.
  • I’ll help you sound like a pro—without sounding like a robot.
  • I don’t do hype. I do helpful.

Ready to make your message clearer—or your onboarding smoother?

Book a Free Consult
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